Picnicka is a European inspired restaurant & bar. The project ambition was to create a popular hospitality anchor to the Tauranga’s latest residential development - the Elizabeth Towers which deliver modern apartment living paired with a dining and retail precinct at street level now located at the upper end of the city’s CBD.
We developed the name Picnicka and established a brand with the idea of a place where guests could ‘graze and play’.
This phrase created the backbone of the creative direction, celebrating the romance with nature found while enjoying a picnic in a European meadow.
The spatial design response honoured the clients obsession with an eclectic vintage aesthetic and a deep admiration for natural finishes.
Strategic Concept
Naming
Brand Design
All Collateral
Campaign
Web
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