Lovechild is a global strategic creative direction, execution and production partner to brands and agencies.

In an increasingly brand-saturated world, purpose-driven brands require visual and behavioural eloquence to reach their highest growth potential.

The practise is guided firmly by the belief that lucent craft provokes consumer engagement and can inspire consumers to buy into a brand with evangelistic loyalty.

Representing decades of international creative leadership across commercial, luxury, cultural and corporate sectors in New York, Paris, London, Switzerland and Australasia, we were founded within the world’s most famous creative agencies and have a proven track record that we can deliver powerful brand solutions with the nimble, time-effective stealth that smacks of experience, agility and channel-relevant application.

Because of this, in 2019, Lovechild was invited by Aesop, aspirational global beauty giant to be the strategic creative and execution providers for global launch campaigns, gifting spikes and key annual initiatives. We generated film, social and online content and ideated provocative in-store solutions, broadening beyond traditional marketing in order to continuously evolve the brand’s profile and standing. 

The first few years has seen the practice launch emerging companies and fortify businesses deemed to have high growth potential, collaborating with creative partners such as Mario Sorrenti in New York, RANKIN and Uncommon in London and Kristian Schüler in Paris