Launch for Selfridges luxury emporium called the Wonder Room. The department store is promoted the opening with a campaign billed as the largest classified campaign ever created. Hhundreds of hand-written cards, which were placed in local newsagents, appealing for mythical items, such as a pair of breeding unicorns, magic beans and a phoenix egg, for the department. The newsagent campaign is supported by a series of illustrated press ads.
