In collaboration with Grey London we devised a creative theme to frame the annual CREAM event. In response to the events location in Hatton Garden, and with recent news of a true-life diamond robbery, we created ‘Rough diamonds’, encouraging advertising’s A-List to bag themselves some raw, uncut talent. Invitations to the event were made with RANKIN’s iconic photography front and centre. Embroidered balaclavas and a specially commissioned series of photographs, showcased some of London’s most senior creatives wearing the striking headgear themselves.
