London Lovechild partnered with production house, PICS CGI London to answer a brief from the social media department at Ted Baker Menswear, London. We created 6 social pieces for their Instagram tile and story feeds. Focusing on their basic t-shirt wear and accessory range we delivered content that focused on the much-loved detail of their pieces and directed consumers to purchase. This was edited, filmed, produced and executed via our partnership with PICS, London.